Hospital Publicity under the Circumstance of the New Media and its Corresponding Strategy
Author(s): PANG Liang, GAO Yan
Pages: 21-23,12
Year: 2015 Issue: 3
Journal: Hospital Management Forum
Keyword: New media; Hospital publicity; Hospital management;
Abstract: New media environment brings both opportunities and challenges to the work of hospital publicity. By taking a certain general hospital as an instance, this article organized he current conditions of the use of new media in hospital through investigation and analyzed the existing problems before proposing how to give full play of new media tools and strengthen the publicity work so as to better serve the patients and build hospital brand.
Pages: 21-23,12
Year: 2015 Issue: 3
Journal: Hospital Management Forum
Keyword: New media; Hospital publicity; Hospital management;
Abstract: New media environment brings both opportunities and challenges to the work of hospital publicity. By taking a certain general hospital as an instance, this article organized he current conditions of the use of new media in hospital through investigation and analyzed the existing problems before proposing how to give full play of new media tools and strengthen the publicity work so as to better serve the patients and build hospital brand.
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