The 4S Law on the Public Opinion on Medicine in Micro-era
Author(s): TENG Shan
Pages: 11-12
Year: 2015 Issue: 1
Journal: Hospital Management Forum
Keyword: Micro-era; Public opinion on medicine; Public relation in micro-era;
Abstract: At present, the rapid development of real-time communication tools has changed the traditional mode of information dissemination, triggered the public relations reform for the network of public opinion crisis. New method for public relations in micro-era of public opinion on medicine can be dug out from aspects of 4S, which is Sociality, Speed, Agenda-Setting and Surround.
Pages: 11-12
Year: 2015 Issue: 1
Journal: Hospital Management Forum
Keyword: Micro-era; Public opinion on medicine; Public relation in micro-era;
Abstract: At present, the rapid development of real-time communication tools has changed the traditional mode of information dissemination, triggered the public relations reform for the network of public opinion crisis. New method for public relations in micro-era of public opinion on medicine can be dug out from aspects of 4S, which is Sociality, Speed, Agenda-Setting and Surround.
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