The Application of CRM System to Continuing Nursing
Author(s): TANG Yuan-hong, HE Rui-ying, CHEN Kan
Pages: 47-49
Year: 2014 Issue: 6
Journal: Hospital Management Forum
Keyword: Continuing nursing; CRM; Telephone follow-up visit; Health education;
Abstract: Continuing nursing is a part of holistic nursing and is the extension of inpatient nursing, which intends to ensure health care for discharged patients and promotes their recovery. As a special servicer, follow-up visit would become an essential factor for the competition among hospitals. Hospitals should improve their core competitiveness through informatization by establishing hospital Customer Relationship Management (CRM) system.
Pages: 47-49
Year: 2014 Issue: 6
Journal: Hospital Management Forum
Keyword: Continuing nursing; CRM; Telephone follow-up visit; Health education;
Abstract: Continuing nursing is a part of holistic nursing and is the extension of inpatient nursing, which intends to ensure health care for discharged patients and promotes their recovery. As a special servicer, follow-up visit would become an essential factor for the competition among hospitals. Hospitals should improve their core competitiveness through informatization by establishing hospital Customer Relationship Management (CRM) system.
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