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Author:
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Volume:
Issue:
xun zhao yi yuan fu wu duan ban
Author(s):
LIU Ping
,
DAI Hui
Pages:
24
-
25
Year:
2011
Issue:
11
Journal:
Hospital Management Forum
Abstract:
根据管理学的“木桶效应”原理,医院以木桶短板作为突破口,通过寻找医疗服务“短板”,并将“短板”转化为”长板”,不断提高医院服务质量,打造医院服务品牌,塑造医院综合品牌形象.
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