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guang gao yu suan tan tao
Author(s): 
Pages: 72-73
Year: Issue:  12
Journal: PIONEERING WITH SCIENCE & TECHNOLOGY MONTHLY

Keyword:  广告预算决策;
Abstract: 广告预算是企业经营决策中的重要内容,总结分析了影响广告预算的主要因素,在此基础上介绍并分析了国外企业常用的一些广告预算方法,期望对决策者有所启迪.
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