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Issue:
guang gao yu suan tan tao
Author(s):
DAI Songgao
Pages:
72
-
73
Year:
2005
Issue:
12
Journal:
PIONEERING WITH SCIENCE & TECHNOLOGY MONTHLY
Keyword:
广告
;
预算
;
决策
;
Abstract:
广告预算是企业经营决策中的重要内容,总结分析了影响广告预算的主要因素,在此基础上介绍并分析了国外企业常用的一些广告预算方法,期望对决策者有所启迪.
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