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Hospital Culture and Image - building
Author(s): 
Pages: 60-60
Year: Issue:  5
Journal: TRADE UNIONS' TRIBUNE--JOURNAL OF SHANDONG INSTITUTE OF TRADE UNIONS' AMMINISTRATION CADRES

Keyword:  医院文化医院形象医疗改革;
Abstract: 随着医改的不断深化,医疗市场竞争日趋激烈,医院之间的竞争,实际是医院形象和声誉的竞争.医院要确保在竞争中立于不败之地,必须坚持"以病人为中心"的办院宗旨,通过打造高品质的医院文化和服务品牌,以优质服务、优化管理、优美环境和优良秩序为目标,塑造医院内外形象,保持医院良好的发展态势.
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