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kua guo jing ying yu wen hua cha yi wen ti tan xi
Author(s): 
Pages: 64-65
Year: Issue:  5
Journal: TRADE UNIONS' TRIBUNE--JOURNAL OF SHANDONG INSTITUTE OF TRADE UNIONS' AMMINISTRATION CADRES

Keyword:  跨国经营文化差异跨文化管理;
Abstract: 随着世界经济的一体化和区域经济集团化的不断深化,企业经营国际化已经成为势不可挡的热潮,并且已经成为现代企业融入全球化的重要战略.企业跨国经营的成功与否很大程度上取决于"跨文化管理".只有探析各国文化差异,了解文化差异,才能消除文化差异,实现"跨文化管理",实现跨国经营的目的.
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