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dian zi shang wu tiao jian xia zhong xiao qi ye de ji qun qu yu ying xiao
Author(s): 
Pages: 82-83
Year: Issue:  5
Journal: TRADE UNIONS' TRIBUNE--JOURNAL OF SHANDONG INSTITUTE OF TRADE UNIONS' AMMINISTRATION CADRES

Keyword:  中小企业集群化电子商务区位品牌区域营销;
Abstract: 通过集群化发展,中小企业不仅能够较好地克服自身不足,能够大大缓解外部制约,培育竞争优势,还能够通过建立"区位品牌",依靠"区位品牌"从事电子商务和改善销售方式,获得纵向一体化利润,通过区域整体营销,营造市场优势.
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