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lun xin wen chuan bo de zhi yue yin su yu chuan bo xiao guo
Author(s): 
Pages: 163-163
Year: Issue:  5
Journal: TRADE UNIONS' TRIBUNE--JOURNAL OF SHANDONG INSTITUTE OF TRADE UNIONS' AMMINISTRATION CADRES

Keyword:  新闻传播传者受众;
Abstract: 新闻传播的理论问题历来倍受关注.新闻传播要受到环境因素、具体传播方式以及受众对新闻选择的制约;传播效果是整个新闻传播活动的中心,贯穿于新闻活动的全过程.实现理想的新闻传播效果,应当充分发挥传者在形成新闻阶段、媒介在传播新闻阶段、受众在接受新闻的的各自作用.
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