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wo guo zhong zi qi ye chan pin ying xiao guo ji hua dui ce chu tan
Author(s): 
Pages: 17-18
Year: Issue:  1
Journal: JOURNAL OF SHENYANG AGRICULTURAL UNIVERSITY(SOCIAL SCIENCES EDITION)

Keyword:  种子营销国际化营销环境国际市场;
Abstract: 当今国际种子市场上,跨国种业集团不断进行战略性和战术性策略调整,通过收购和兼并等资本运营方式,进行整合重组,促进种子企业内外资本渗透和流动,扩大了种子市场营销的范围.我国种子营销企业必须认真分析种子市场环境,学习和借鉴国际种业集团公司的营销经验,充分利用本企业的竞争优势,因时因地制宜地开拓种子营销市场,扩大种子市场营销的地域和业务范围.
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