Author(s): ZHANG Fengying
Pages: 36-37
Year: 2004 Issue:  7
Journal: NORTHERN ECONOMY AND TRADE
Keyword:  保健品; 营销; 要点;
Abstract: 在当今买方市场条件下,保健品市场营销日益受到人们的关注.文章力图从保健品的特点出发,对保健品市场营销策略提出八大要点,以期对从事保健品市场营销的同仁有所帮助并发挥对保健品营销实践的指导作用.