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Study fashion for Students in the University of Jiangsu and Zhejiang Province
Author(s): 
Pages: 50-51
Year: Issue:  4
Journal: JIANGSU TEXTILE

Keyword:  江浙地区大学生服装研究;
Abstract: 对江浙地区而言,其独特的地理、经济、人文环境对服装势必具有较大的影响,也必然影响到企业对服装的生产、营销以及对消费者群体的适当定位.面对大学生这一特定的年轻人的消费群体,作为服装企业应当确切了解他们当前生活状态,明确他们对服装的具体需求,积极做好品牌的塑造工作,才能做到有的放矢.本文对此进行了论述.
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