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Establishment and thought of marketing strategy of the electric power system
Author(s): 
Pages: 50-53
Year: Issue:  2
Journal: JOURNAL OF ANHUI ELECTRICAL ENGINEERING PROFESSIONAL TECHNIQUE COLLEGE

Keyword:  电力系统营销策略;
Abstract: 在新形势面前,供电企业应该转变意识,充分认识到电力营销工作的重要性,建立良好的营销网络,以合理的价格,为消费者提供优质的产品和服务.在制定营销战略时,可采取"优质产品"、"用电价格"、"促销"、"优质服务"、"品牌宣传"等策略;并通过建立新型的营销体制、完善的技术支持系统等营销保障体系来确保上述策略的实施和企业目标的实现.
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