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Author:
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Year:
Volume:
Issue:
lun qi ye ying xiao dao de zhong jian
Author(s):
ZHANG Jingzhong
Pages:
61
-
63
Year:
2005
Issue:
2
Journal:
THEORETICAL INVESTIGATION
Keyword:
市场竞争
;
企业营销道德
;
交易成本
;
诚信体系
;
Abstract:
在当前的经济生活中,企业营销道德的缺失已经造成了严重后果.营销道德是维护公平市场竞争的基础之一,是树立良好企业形象的重要手段,在企业重建营销道德是摆在我国政府面前的艰巨任务.
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