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China/Asia On Demand
Journal Articles
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lun qi ye ying xiao dao de zhong jian
Author(s): 
Pages: 61-63
Year: Issue:  2
Journal: THEORETICAL INVESTIGATION

Keyword:  市场竞争企业营销道德交易成本诚信体系;
Abstract: 在当前的经济生活中,企业营销道德的缺失已经造成了严重后果.营销道德是维护公平市场竞争的基础之一,是树立良好企业形象的重要手段,在企业重建营销道德是摆在我国政府面前的艰巨任务.
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