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Need for Cognition and the Process of Strategic Decision Making
Author(s): 
Pages: 358-360
Year: Issue:  2
Journal: PSYCHOLOGICAL SCIENCE

Keyword:  认知需要战略决策不确定环境情境案例研究;
Abstract: 认知需要指人们在信息加工过程中是否愿意投入周密的思考以及能否从深入的思考中获得享受,它反映的是人的认知动机.由于企业管理者在决策过程中涉及诸多处理信息和思考问题的环节,认知需要必然在这一过程中起作用.本研究运用情境案例法探讨了在不确定环境下决策者的认知需要与其在战略决策过程中分析环境和判断战略导向的关系.通过相关分析发现高认知需要者在决策过程中更倾向于关注环境、对环境做出积极判断、强调从长远和全面的角度去分析企业战略.
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