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On Tactics of Raising the Railway Passenger Traffic Capacity
Author(s): 
Pages: 4-4
Year: Issue:  4
Journal: HEIHE SCIENCE AND TECHNOLOGY

Keyword:  铁路运输市场提高服务竞争力;
Abstract: 铁路客运运输要想在激烈的市场竞争中求得生存与发展就必须采取各种行之有效的营销手段,通过实施价格策略,服务策略、产品策略,去开发适应市场需求的运输产品,以灵活的营销代理去占领市场,扩大客运量,同时以合理价格参与市场竞争,才能不断提高企业的效益水平.
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