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International Operation and The Culture
Author(s): 
Pages: 76-78
Year: Issue:  1
Journal: FINANCE AND TRADE RESEARCH

Keyword:  文化企业跨国经营跨文化管理;
Abstract: 企业开展跨国经营,是一项极其错综复杂的工程,而文化因素在其中的地位与影响是很重要的.文化作为一个社会群体的价值体系,其共性与可预知性影响着人们的个人行为.企业在开展跨国经营时,只有了解和掌握了东道国的当地文化,方能合理地制定出企业发展的计划与措施,并合理地针对不同文化制定出合乎其具体情况的经营管理策略,以此扬长避短,提升企业的国际市场竞争力和经营管理水平.
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