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Reading and Pondering on The Old Farmer’s Almanac
Author(s): 
Pages: 37-42
Year: Issue:  5
Journal: Journal of History and Chorography

Keyword:  《老农夫年鉴》框架结构选材表达方式版式设计;
Abstract: 《老农夫年鉴》是世界上连续出版最久的年鉴,也是具有鲜明特色和风格的年鉴,在保持明确核心内容不变基础上,追求"新鲜、实用、有趣",开发出多种衍生产品,开设网站,一直保持着扬基出版集团主要经济增长点的重要位置。就其年鉴本身而言,稳中求变的框架结构、以读者为中心且坚持特性的选材、形式多样的表达方式、既可收藏也便于携带阅读的版式设计,都是值得国内年鉴学习和借鉴的。
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