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Issue:
Athought on China's entry into WTO and Chinese brands
Author(s):
ZHAO Yang
Pages:
63
-
64
Year:
2003
Issue:
2
Journal:
JOURNAL OF SHAANXI ADMINISTRATION SCHOOL AND SHAANXI ECONOMIC MANAGEMENT SCHOOL
Keyword:
入世
;
国内品牌
;
国际品牌
;
竞争
;
Abstract:
中国入世,意味着中国将面对经济全球化的机遇与挑战,创建中国名牌已是势在必行,我国企业在种种挫折面前,应该采取一系列措施:加强国际市场调查与预测,准确进行市场定位;加强品牌的研究与开发投入;加强政府对品牌的保护;组建企业集团或跨国公司.
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