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The Application of Clustering Analysis to Transactional Data-set with Interconnecting Cluster Method
Author(s): 
Pages: 63-69
Year: Issue:  1
Journal: JOURNAL OF SHENZHEN UNIVERSITY (SCIENCE & ENGINEERING)

Keyword:  数据挖掘交易数据聚类分析相似度;
Abstract: 提出一种使用互连性度量聚类间相似度的层次聚类算法,并对算法中较为耗时的两步进行了修改,在不牺牲质量的前提下,提高了算法的运行速度.通过分析交易数据的实际聚类,可得到合理的市场分段,预测顾客购买行为.实验结果表明,该方法具有良好的挖掘效果.
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