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Research on the Status and Solutions of WeChat official Accounts of the Provincial Comprehensive Yearbook
Pages: 61-67
Year: Issue:  2
Journal: Vicissitudes

Keyword:  YearbookLocal comprehensive YearbookWeChat official accounts;
Abstract: With the advent of mobile Internet, WeChat has seen a rapid development trend. However,compared with We Chat’s reports in other fields, there is less research on the use of WeChat platform in Yearbook.Based on the survey, found that We Chat official accounts of the provincial comprehensive yearbookhas several problems, including: We Chat search is not convenient, only 10 provincial local history institutions set up We Chat public service function Yearbook column; WeChat is seriously insufficient, the majority of the public, activity is not enough; the low frequency, push information content send the unattractive released single form. According to the characteristics of the We Chat platform, the author proposes to identify the WeChat official accounts of the Provincial Comprehensive Yearbook, improve service function, improve the information push effect, accelerate the realization of the embedded electronic resources service, increase public platform and broaden the We Chat official accounts of the Provincial Comprehensive Yearbook and reader channel strategy, effective propaganda in order to give full play to the advantages of WeChat and communication.
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