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China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
lun fu wu xing qi ye de ying xiao zhan lue
Author(s): 
Pages: 176-177
Year: Issue:  7
Journal: CHINA ECONOMIST

Keyword:  服务服务营销经营人力资源管理;
Abstract: 在服务成为顾客消费的一个核心部分时,建立在产品品质基础上的营销理论已不再能适应时代的需要.服务营销逐渐成为企业营销管理深化的内在要求,也逐渐成为企业在新的市场形势下竞争优势的新要素.其运用不仅丰富了市场营销的内涵,而且也提高了面对市场经济的综合素质.文章就服务性企业有关营销的地位和作用等若干问题作了探讨.
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