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hang kong gong si jing zhun hua ying xiao xian zhuang ji xiang guan jian yi
Author(s): 
Pages: 36-38
Year: Issue:  5
Journal: Air Transport & Business

Keyword:  精准营销自我需求营销现状营销手段互联网营销个性消费搜索引擎营销大航携程低成本航空;
Abstract: <正>一、精准营销相关背景及特征在21世纪初,随着生活中互联网不断的渗入,人们实现自我需求的不断提升,精准营销的概念也就随着时代脚步的推动下孕育而生。随着商品经济的繁荣和信息技术的不断发展,人们的生活方式发生了翻天覆地的变化,人们越来越关注自我,强调个性消费方式开始多样化、分散化。对于企业而言,常规的营销手段已经无法满足于消费者需求的分散化和多样化。如何准确定位于不同需求化的消费者,是企业所面临的营
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