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A study on the Expressing Patterns of the Contemporary Fashion Advertising photography
Author(s): 
Pages: 12-15
Year: Issue:  3
Journal: DECORATION

Keyword:  时装摄影背景模特艺术现实商业视觉符号;
Abstract: 近年时装摄影发展迅速,其根本动力主要来自于市场的刺激,服饰广告有着特有的叙述规则,而建构品牌价值体系是它存在的目的.从背景与模特安排上来看,可以将时尚摄影从总体上分为三种类型,即单纯着装展示类型、艺术修饰的拍摄类型和模拟现实的拍摄类型.今天的时尚摄影师的拍摄工作不再仅限于记录商品的外形,在发达的摄影技术的支持下,服饰有了更多故事性、梦幻性的表现方式,也从而具有了前所未有的诱惑力.
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