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The Conception and Developing Strategies of Yacht Tourism
Pages: 17-22
Year: Issue:  6
Journal: Ocean Development and Management

Abstract: Development of yacht tourism is helpful to impel the development of marine tourism and economy,but there is no independent theoretical system about it in China.Based on the analy-sis of connotations and characteristics of yacht tourism of domestic and abroad,and distinguish re-lated concepts as maritime tourism,recreational boating and cruise tourism,development principles and existing misunderstandings of yacht tourism were put forward.Development strate-gies of yacht tourism were put forward from four core stakeholders,which included government departments,industry association,tourism enterprises and tourists,based on stakeholder theory, so as to provide practical references for developing yacht tourism in China.
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