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Fashion Spectacles:City Ethos and Value Construction
Author(s): 
Pages: 5-10
Year: Issue:  4
Journal: Decoration

Keyword:  Fashion SpectaclesCity EthosValue Construction;
Abstract: Fashion spectacle concerns the process of expressing cultural signs and symbolic meanings, and relfects the culture selection, evolution and recognition of the urban community. It is therefore also a relfection of a value-attitude system. This essay utilizes landscape and spectacles study as a method to conduct research on the fashion phenomenon, and analyses the culture impulse behind it. The construction of the fashion spectacles includes the evolution of fashion landmarks and the creation of atmosphere. The value to the city is achieved through the citizens’ understanding of culture. Fashion spectacles constitute a medium for outsiders to view, to perceive and to understand the uniqueness of the city. They can be seen as a cultural driving force that builds up the fashion capital, establishes a cultural city brand, and thus helps deifning the city ethos.
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