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ri ben dong zhu zheng duo zhong guo nan zhu guo nei wai shi chang de bu zheng dang shou fa yu ying xi qu de jiao xun
Author(s): 
Pages: 45-48
Year: Issue:  1
Journal: Practice in Foreign Economic Relations and Trade

Keyword:  中国南珠日本东珠国际市场手段教训;
Abstract: 2000年以来享誉中外的中国南珠逐渐退出了国际珍珠销售市场。与此同时,日本东珠在海外市场的扩张却得心应手,日益壮大,不仅成功取代了中国南珠曾经在国际市场上的市场份额,还把中国南珠的国内市场变成了日本东珠最大的销售市场。本文主要探究日本东珠争夺中国国内市场手段及中国南珠衰败之因和应吸取的主要教训。
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