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zhong guo zai xian lv xing she kai tuo hai wai chu jing lv you de shi chang te zheng he you hua lu jing
Author(s): 
Pages: 80-83
Year: Issue:  1
Journal: Practice in Foreign Economic Relations and Trade

Keyword:  OTA出境游市场特征优化路径;
Abstract: 随着中国海外出境旅游市场持续升温以及互联网及移动网普及,在线旅行社(OTA)正逐渐成为一大开拓主角,但同时存在一些短板因素,如产业链整合不足、同质化竞争、违规失信、出境服务管理不到位及海外OTA抢滩进入等。需进一步优化海外布局,提高话语权;加强线下渠道渗透、扩展产业链拓展新型产品和服务模式,满足客户需求;开创“旅游+N”,品牌和营销双赢;强化依法监管,共同开发出境旅游市场。
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