Author(s): Hao Zhangcheng, China Rubber Industry Association
Pages: 37-40
Year: 2016 Issue:  13
Journal: China Rubber/Plastics Technology and Equipment
Keyword:  foreign rubber enterprises; market investment; brand image; research and development; marketing;
Abstract: China’s rubber industry in 2015 is hard. Foreign rubber enterprises in China, however,are expanding investment, focus on product research and development, the construction of e-commerce platform, the brand image set up, etc.The author trys to do some research on the brand, market, marketing in the first half, may be give some enterprise reference Rubber and rubber machine company.