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qing nian hua : gong qing tuan de hua yu zhuan xiang yu jia zhi hui gui
Author(s): 
Pages: 33-37
Year: Issue:  6
Journal: Youth Studies

Keyword:  共青团话语转向价值回归青年化文本组织认同;
Abstract: 我们党历来重视共青团及其话语的青年化,话语转向是共青团转型改革的重要议题.当前共青团话语青年化的不足弱化了青年的组织认同,共青团话语青年化转向有利于促进共青团组织的青年化,加快共青团话语改革成为共青团建设的重要议题.在移动互联网时代,共青团组织要牢固树立互联网思维,主动开展互联网对话,积极吸引网络"粉丝"增强工作黏性,智慧运用数字传播手段,才能更好地实现对青年的话语凝聚和价值引领.
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