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qi che jing xiao dian guan li zhi ke hu wei xi
Author(s): 
Pages: 126-127
Year: Issue:  10
Journal: Auto Maintenance

Keyword:  客户忠诚经销店员工忠诚度重复购买营销方案消费支出员工工作效率经营成本促销费用服务消费;
Abstract: <正>客户维系的英文是CUSTOMERRETENSION,简称CR。所谓客户维系,是指企业为防止客户流失和建立客户忠诚度所运用的一套策略和方法,是汽车4S店在维持已建立的客户关系,使顾客不断重复购买产品或服务消费的过程,如图1所示。客户维系的意义:(1)提高进厂台次;(2)减少经营成本;(3)口碑宣传;(4)提高员工忠诚度。
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