Cultural Identification and International Trade
Author(s): Shi Bingzhan
Pages: 78-97
Year: 2016 Issue: 5
Journal: The Journal of World Economy
Keyword: cultural identification; international trade; exports’ price; exports’ quantity;
Abstract: This paper studies the effect of the broadcasting of a South Korean TV soap,My Love from the Stars,on trade between China and South Korea,and analyzes the impact of cultural identification on international trade. Theoretically speaking,cultural identification can influence international trade by decreasing trade costs and therefore enlarging the quantity of exports. Our empirical results indicate that the broadcasting of My Love from the Stars enhances the growth rate of China-South Korea trade. The major mechanism of this effect is through quantity growth,especially for heterogeneous products. Hence,cultural identification is beneficial to trade development,implying that cultural transmission can help the globalization of Chinese enterprises and products.
Pages: 78-97
Year: 2016 Issue: 5
Journal: The Journal of World Economy
Keyword: cultural identification; international trade; exports’ price; exports’ quantity;
Abstract: This paper studies the effect of the broadcasting of a South Korean TV soap,My Love from the Stars,on trade between China and South Korea,and analyzes the impact of cultural identification on international trade. Theoretically speaking,cultural identification can influence international trade by decreasing trade costs and therefore enlarging the quantity of exports. Our empirical results indicate that the broadcasting of My Love from the Stars enhances the growth rate of China-South Korea trade. The major mechanism of this effect is through quantity growth,especially for heterogeneous products. Hence,cultural identification is beneficial to trade development,implying that cultural transmission can help the globalization of Chinese enterprises and products.
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