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Journal Articles
The Feasibility of leading Element of Culture and Art of Nanyue kingdom into the Package Design Course in Guangdong Colleges and Universities
Pages: 110-113
Year: Issue:  3
Journal: Decoration

Keyword:  package designmediumcultural identityelement of artcourse introductionconstruct the design culture of south of the five ridges;
Abstract: package design is a special visual medium that spread human′s life idea and culture spirit. It is undoubtly that the vital source of Guangdong mainland culture came from the The Nanyue kingdom in the occasion of the Qin and Han Dynasties. The culture of Nanyue kingdom that contains architecture, eaves tile, bronze vessels, jadeware, gold and silver, seal script could become the visual culture element which could be introduced learning and inherited in the course of package design in Guangdong universities. They also could become the foundation that base itself upon in Guangdong mainland, project southern china, construct the design culture of south of the five ridges in the present age. Meanwhile, this measures also could promote the Guangdong area residents to facilitate the culture spirit sublimation of respect and actualization need themselves. Furthermore, we could take this opportunity to consider how to shape core culture, sense of worth, national image of today china by the ways of art and design.
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