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min jian wen xue zi yuan xiang dong man chan ye zi ben de chuang zao xing zhuan hua
Author(s): 
Pages: 150-155
Year: Issue:  4
Journal: Folklore Studies

Keyword:  民间文学资源国产动漫资本创造性转化;
Abstract: 民间文学是千百年来老百姓集体创作、口耳相传的智慧结晶,作为文化资源宝库,是现代动漫产业资本的源头活水.然而国产动漫既失忆又失语,处在内忧外患的尴尬境地,产业发展状况不容乐观.在动漫文化产业扶持政策和非物质文化遗产保护工程等机遇面前,国产动漫应以内容为主,重塑民间文学传统,彰显民族文化特色,打造中国文化品牌,达到文化创意制胜,实现民间文学资源向现代动漫产业资本的创造性转化,从而自立于世界动漫艺术之林.
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