The server is under maintenance between 08:00 to 12:00 (GMT+08:00), and please visit later.
We apologize for any inconvenience caused
Login  | Sign Up  |  Oriprobe Inc. Feed
China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
Bookmark and Share
jiu dian min zu pin pai ming ming zhong de chuan tong wen hua yuan su fen xi
Author(s): 
Pages: 143-149
Year: Issue:  4
Journal: Folklore Studies

Keyword:  酒店民族品牌命名传统文化;
Abstract: 名称是酒店品牌的核心概念,也是打造品牌知名度和品牌传播的基础.传统文化元素融入民族酒店品牌,往往暗含企业文化沉淀、顾客情感归属、企业与消费者共同利益认知.中外诸多典型的酒店品牌在命名时均充分借鉴和融入传统文化元素,并获得良好品牌效应.分析中外具有代表性的酒店命名,解析内含其中的传统文化元素,将为中国民族酒店品牌的命名与打造提供借鉴.
Related Articles
No related articles found