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The Image Publicizing and Building of Local Colleges and Universities in Social Media ——Taking Putian University for an Example
Pages: 94-98
Year: Issue:  4
Journal: Journal of Putian Univeristy

Keyword:  社交媒体地方高校传播形象莆田学院;
Abstract: 阐述社交媒体时代,信息来源更广、传播速度更快、甄别更难,地方高校形象的塑造与传播面临新的挑战.但社交媒体"消费者即生产者""用户生产内容"的特性也为地方高校主动建构与塑造自身形象提供了机遇.提出通过构筑媒介信息环境、借势、造势等方法进行矫形和塑形的传播策略.
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