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xin mei ti huan jing xia xiao bao chuan bo li ti sheng ce lue
Author(s): 
Pages: 29-30
Year: Issue:  4
Journal: University publishing

Keyword:  微时代高校校报传播力;
Abstract: 新媒体环境下,高校校报面临新的挑战和机遇。高校校报受到制度的制约,时效性不佳,学生记者缺乏经验,面临新媒体的冲击。但是,校报的传播载体日益多样,校报之间的联系更加紧密,内容更加丰富,校报宣传得到重视,校园媒体人才队伍增强。高校校报应该增强时效性,完善采编队伍的管理建设,转变宣传方式,搭乘新媒体技术快车,积极进行媒介融合,探索符合高校校报发展的转型之路。
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