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hu lian wang shi dai qi kan pin pai yan shen ce lue yan jiu
Author(s): 
Pages: 8-12
Year: Issue:  4
Journal: University publishing

Keyword:  期刊品牌延伸互联网对策;
Abstract: 本文以我国期刊品牌延伸为研究对象,在全面分析国内外期刊品牌现状的基础上,找出我国期刊品牌延伸的不足,并进一步提出了互联网时代期刊品牌延伸可采取的策略和途径。
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