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bo zuo (brill) xue shu chu ban she guo ji hua yun ying fen xi
Pages: 72-75
Year: Issue:  4
Journal: University publishing

Keyword:  博睿(Brill)历史精品国际化文化;
Abstract: 已有330多年历史的博睿学术出版社,凭借在东方学、语言、法律等领域的出版优势,逐步建构起品牌形象。数字时代,博睿在全球市场布局、特色数据库建设、跨国合作等方面,也积累一些国际化运营经验,其学术理想与商业价值之间的平衡策略,有一定参照价值。
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