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Discussion on Customer Relationship Management of Railway Freight Transport Center
Author(s): 
Pages: 29-32
Year: Issue:  7
Journal: Railway Freight Transport

Keyword:  铁路货运客户关系管理客户满意度;
Abstract: 在阐述铁路货运中心客户关系管理现状的基础上,分析铁路货运中心在客户关系管理中存在的问题,提出通过建立客户分级管理,开发适合铁路货运中心模式的客户关系管理信息平台,建立规范化的客户满意度调查模型等新型管理机制,实现铁路货运客户关系科学化、规范化管理,从而提高铁路货运客户满意度和忠诚度.
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