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chu liao dian zan huan neng zuo shi me
Author(s): 
Pages: 127-128
Year: Issue:  9
Journal: Economic Monthly

Abstract: 经过一年多的开发、测试,Facebook终于推出了“回复”功能中的全新动态表情包,作为现有“点赞”功能的延伸,除了原有的“赞”外,还包括“爱”、“哈哈”、“哇”、“伤心”和“愤怒”5个表情.此外,当鼠标放在这些表情上时,它们还可以动起来,这就使得表情包彻底告别了“点赞.jPg”的模式.为什么要推出5种不同的表情?这背后对社交营销是增益还是难题?图片社交时代将会被短视频和动图取代吗?《经济》记者将结合Facebook的改版对以上问题一探究竟.
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