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da lian guo ji qi che zhan lan hui pin pai zhan lue yan jiu
Pages: 96-97
Year: Issue:  6
Journal: Heilongjiang Foreign Economic Relations & Trade

Keyword:  大连国际汽车展览会品牌战略实施路径;
Abstract: 进入21世纪,实施品牌战略已成为我国会展业发展的必然选择,也是提升其国际竞争力的有效途径之一。通过分析大连国际汽车展览会发展的优势和劣势,在品牌战略定位、品牌宣传、品牌延伸、品牌协作和政府支持等方面阐释了大连国际汽车展览会品牌战略的实施路径。
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