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Social Media and Public Diplomacy 2. 0:In the Case of US Public Diplomacy with Social Media
Pages: 156-160
Year: Issue:  3
Journal: Journal of Sichuan University(Social Science Edition)

Keyword:  public diplomacysocial mediamedium theoryAmerican foreign policy;
Abstract: With the characteristics of openness, dialogue, participation, connectivity and other advantages, the social media has become an important medium of public diplomacy. Its media situation has also brought the public diplomacy into the stage of 2. 0. With the help of social media, the public diplomacy 2. 0 spreads more widely, becomes more targeted, making it easy to collect target country‘s public opinion, and facilitating the formation of para-social interaction with the people from other countries. The United States government attaches great importance to social media, making it a useful tool for promoting public diplomacy activities by releasing strategic planning, improving organizational structure, spreading network information technology, and creating social media fanpages. In the specific operation of social media fanpage, they use the Middle-region behavior to attract attention, set the agenda from both the leader and the common people, and organize activities to attract the attention from the people online and offline.
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