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jin rong zhi chi nong chan pin dian zi shang wu fa zhan de si kao
Author(s): 
Pages: 53-56
Year: Issue:  6
Journal: Gansu Finance

Keyword:  农产品电子商务金融支持;
Abstract: 文章介绍了农产品电子商务B2B、B2C、C2C等发展模式,提出了P2B2C农产品电商模式,即农户对企业再对消费者,企业可以是大型农场或合作社、品牌电商企业、专营农产品的电商平台,也可以是政府主办的信息平台,为消费者提供质量可靠的产品以及完善的售后服务,根据制定的农产品标准指导农户进行生产.最后提出了在P2B2C模式下,可以通过对大型或品牌电商、农户、电商配套的金融支持促进农产品电子商务发展.
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