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Multidimensional Analysis of Internet Film Piracy in China
Pages: 95-99
Year: Issue:  3
Journal: Journal of Shenzhen University(Humanities & Social Sciences)

Keyword:  pirated moviestheory of planned behaviorethical theorynetwork transmission;
Abstract: The spread of pirated movies not only causes enormous loss to movie industry, but also impedes the healthy development of society from the moral point of view. Based on the theory of planned behavior and the moral theory, this paper establishes a structural equation model to study the phenomenon and tries to validate it in light of China's unique network environment where film piracy is increasingly rampant. The results show that personal factors like the viewers’ perceived benefits, requirement for film quality and their attitude greatly affect people’s behavior of watching pirated movies. In terms of transmission, the communication attributes of Internet also help spread pirated movies. However, the legal system at social level and the corresponding punishment do not curb the spread of pirated movies. The findings suggest the relevant departments should crack down on film piracy in the right direction.
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