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she hui zhu ti juan zeng yi yuan de xing cheng yu zhuan hua
Author(s): 
Pages: 111-118
Year: Issue:  3
Journal: Academia Bimestris

Keyword:  慈善组织心理认同捐赠意愿捐赠动机;
Abstract: 社会捐赠意愿的强弱影响到民间慈善组织生存状况的好坏.捐赠作为一种意识行为,是个体特定心理过程的结果,在生成功能认同、价值认同、路径认同的基础上,具有道德义务意识的个体可能会找到自身与特定慈善组织的价值联结点,进而将慈善组织看作其履行道德义务的工具,在个体价值安排空间存在的情况下,个体产生捐赠意愿.当捐赠意愿达到一定强度,在需捐情境的刺激下,个体就会生成捐赠动机,进而实施捐赠行为.
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