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b2 c dian zi shang wu qi ye de pei song bo zuo fen xi
Author(s): 
Pages: 82-84
Year: Issue:  4
Journal: Heilongjiang Foreign Economic Relations & Trade

Keyword:  B2C电子商务企业物流配送效率演化博弈;
Abstract: 物流配送是连接B2 C电子商务企业与消费者的关键,高效率的物流配送可以提高企业的竞争力。但是物流配送效率的提高需要投入一定的成本,盲目追求物流配送的效率有时并不符合企业在市场竞争中的利益。物流配送效率的提升与企业之间的相互博弈有重要关系,依据演化博弈的思想,建立企业物流博弈的演化博弈模型,研究企业的得益矩阵,分析企业物流配送博弈的复制动态方程,找出企业在博弈中的最优选择策略,为企业物流配送决策提供参考。
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