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Online Marketing and Optimization Strategy of Tourist Attractions:A Case of Henan Province
Author(s): 
Pages: 27-31
Year: Issue:  1
Journal: Journal of Liming Vocational University

Keyword:  tourist attractiononline marketingoptimization strategyHenan Province;
Abstract: The online marketing and optimization strategy of tourist attractions in Henan were probed with literature review and web text analysis. It has been found that online marketing of tourist attractions has such features as large information storage,connected information flows and tourist flows,obvious"one- stop"integration superiority,and that the online marketing is mainly in the modes of first- party e- commerce,third-party e- commerce and local tourist service websites. Some shortcomings of the tourism online marketing in Henan have been listed,namely,inadequate equipment,relatively backward minds and lack of marketing talents. The optimization strategy has thus been proposed: completing online marketing equipment,adopting the ideas of social marketing,brand marketing and all- people marketing,sharpening online marketing skills of staff,and upgrading transaction security of online marketing.
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