A Discussion on School Brand Creation in New Era
Author(s): HUANG Jian-gang, Xincheng Foreign Language School of Jiangbei District
Pages: 81-83
Year: 2016 Issue: 1
Journal: Journal of Ningbo Institute of Education
Keyword: new era; school brand; creation;
Abstract: Brand is a need in new era, and a distinctive one for a school is a must in a competitive situation, which makes the school outstanding any time. New era provides an opportunity for schools to create their own brands. The headmaster should have brand sense and leads the school to create a brand with key factors: human resource, scientific management mechanism and good teaching teams.
Pages: 81-83
Year: 2016 Issue: 1
Journal: Journal of Ningbo Institute of Education
Keyword: new era; school brand; creation;
Abstract: Brand is a need in new era, and a distinctive one for a school is a must in a competitive situation, which makes the school outstanding any time. New era provides an opportunity for schools to create their own brands. The headmaster should have brand sense and leads the school to create a brand with key factors: human resource, scientific management mechanism and good teaching teams.
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