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hu lian wang + yu ying xiao qu dao zhong jian jian ping mei tuan can yin de ying xiao shi jian
Author(s): 
Pages: 50-53
Year: Issue:  4
Journal: Corporation Research

Keyword:  餐饮品牌互联网营销餐饮行业目标市场餐饮营销企业竞争外部环境新型营销酒香不怕巷子深信息沟通;
Abstract: <正>"互联网+"时代,外部环境发生重大变化,几乎所有行业的营销渠道都将受到影响。本文以餐饮业为例,分析外部环境的变化导致其传统营销渠道的局限;从美团餐饮的营销实践出发,重点论述当前餐饮业互联网营销渠道的目标、特点及利弊,最后提出四项发展建议。
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